enabling the tracking of external and mail-to links.exclusion of statistics on administrative pages.The vast majority of users use the module in its default configuration – they only provide the tracking code, and thus all the following features remain active: You can find the module settings in the Configuration → System → Google Analytics menu. If you forget to enter the code in the settings panel, you will receive a warning when you log in as an administrator. After setting it up, all you need to do is to provide the code provided by Google (it starts with UA-). Although this integration is very simple and basically boils down to placing a small script provided by Google somewhere in your HTML code, using a dedicated module for this is very much worth it, as it will enable you to tailor your visit tracking to your needs and eliminate unwanted things from your statistics. The google_analytics module, as the name suggests, is used for integrating Google Analytics statistics with Drupal-based websites. You can see their contributions at committers website. Together with the people mentioned above, 66 people in total have been involved in the development of the module since 2006. By far the largest number of commits was made by one user – hass, who has been inactive on for quite some time now. Module authors Currently, developers from two companies are responsible for maintaining the module: IXIS ( Mark Byrne, Mike Carter) and Acquia (Jakob Perry). The latest 3.x version is used by more than 27,000 Drupal 8 and 9-based websites. The google_analytics module is one of the most popular Drupal add-ons, and the official data report that it is used on 323,000 pages in total. Unfortunately, dynamic changes in the module have recently slowed down considerably, perhaps as a result of changes in the development team. The current version – 3.x – was released in early 2019. The first stable release saw the light of day a year later, in March 2007. The google_analytics module has a long and rich history, as the very first development version was released in February 2006 for Drupal 4. In this article, I will showcase some of the most useful options, based on experiences with large Drupal corporate websites. The module has numerous interesting features, which can be easily missed among the many configuration options. Integration with Google statistics is the most basic and essential function of every CMS, which means it is also available in Drupal – you can enable it with the google_analytics module. Google Analytics is, by far the most popular tool to track your web page visits, used by tens of millions of sites around the world.
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